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SPONSORS

MEET ARCHIE:

Archie has proudly represented us as a sponsor since March 2025, but the story behind that moment means far more than a simple date.

Back in March 2025, we took a completely spontaneous trip to Bromsberrow, not expecting anything more than another day behind the lens. But that day changed everything. Among the noise, the mud, and the chaos of racing, there was this one lad who instantly stood out. Not because he shouted the loudest, not because he demanded attention, but because there was something in the way he rode, the way he carried himself, the determination written all over him.

When he came over and asked if he could be sponsored, he didn’t beg, he didn’t try to impress… he simply asked. And I didn’t hesitate. I said yes on the spot because in that moment, I saw something in him that most people hadn’t recognised yet. A spark. A potential. A fire that couldn’t be taught.

Since then, Archie has been so much more than just a rider wearing our name. When he asked if he could represent E&B Media, he meant it, properly, wholeheartedly, and with pride. And honestly? I don’t think I give him nearly enough credit for how well he carries this business on his shoulders. For the respect he shows. For the effort he puts in. For the way he rides not just for himself, but for everyone who believes in him.

Sponsors may come and go, that’s just the reality of this world. But this one?

This one is different. This one is loyal. Dedicated. Fiercely committed. And he’s here to stay.

So meet Archie 144, a warrior on the track, a standout human off it, and an absolute legend in the making.